作为THE COLOR RUN 的官方赞助商之一，沙宣此次将沙宣先生时尚运动概念注入THE COLOR RUN，独家分享运动造型的打造秘籍，让万名跑步爱好者在地球上最欢乐的5公里保持健康、快乐、彰显时尚自我，时刻“炫色?跑出型”！除此以外，在终点舞台区现场更有沙宣快闪舞团传递型跑态度，与参跑者共享五彩纷呈精彩时刻；设立沙宣拍照区，记录跑步者最有运动型格的炫彩瞬间，开启一场壮观的型格色彩派对！

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     追溯历史渊源， 沙宣品牌与体育运动有着千丝万缕的联系，沙宣先生曾受聘于1984年的洛杉矶奥运，成为第一位「国际奥林匹克运动员发型顾问」。他本人也十分热衷体育运动，也是切尔西球队的忠实拥趸，一直不断深受体育运动灵感的启迪。 所以本次沙宣与“彩色跑”携手，在色彩缤纷的5公里距离中，放肆享受乐活生活，尽情表达自我，共同传播快乐和正能量的同时，分享打造时尚运动发型的易行秘诀，让都市潮人在运动中时刻保持有型，乐享运动带来的兴奋与自由，开启秀发塑形新时代！正如宝洁大中华区品牌管理部品牌总监Wendy Zhao女士所说：“THE COLOR RUN的魅力在于能让参与者通过健康的方式，在五彩世界尽情放肆、释放自我；而在沙宣的美发哲学中也鼓励人们不断突破，尽情挥洒自我主张；两者的结合，真正意义上开启了时尚型跑，健康和乐活潮流的新纪元“。