不论你有没有看过，相信你都已经知道，这两天有部电影还没上映就票房过亿，豆瓣评分9.0超过98%的同类型片，甚至成为了本世纪唯三豆瓣评分突破9分的华语电影之一，另外两部是《鬼子来了》和《无间道》。
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这部电影造就了史无前例的“未映先爆”，一部分是源于其自身的票房策略，另一部分原因则是包括了很多电影 / 媒体人在内的观众群体在观影结束后自发地在社交平台对这部电影进行的二次传播。