在上周末举行的腾讯影业年度发布会上，腾讯一口气发布了43个影视项目。在众多大制作、大IP项目中，由腾讯影业、灵河文化、阅文集团、霍尔果斯果派、霍尔果斯三千视界联合出品，由热门网络小说改编的《黄金瞳》成为了最吸引大家关注的热点之一。
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发布会上，《黄金瞳》确定将由张艺兴担任男主，并同步公开了剧集的首张海报，男主角张艺兴露出一只异变的眼睛，充满神秘感。消息公布不到24小时时间里，黄金瞳官微转发量已近60万，可以说是名副其实的“未拍先红”。